History

From Antwerp to Breskens – our story

Antwerp 1912: The start of the sweet adventure

Louis Janssens was the owner of “sugar bakery” In De Gouden Bol. Louis came up with a new candy at the time, which soon became a success. The delicacy was well received by the people of Antwerp and deserved a name. When a friendly chocolatier boasted about his new praline which he called Caesar during a casual drink, Louis shouted: “Then I will call my candy Napoleon”. Little is heard from Caesar. From Napoleon all the more! Over the years, ‘In De Gouden Bol’ by baker Janssens has become increasingly popular.